Advertising is very expensive, studies have shown that it is not as effective as being on the first page of search results. These SEO tips will help you rank higher on the search engines results, and who doesn't like free referrals.
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Content is King
Search engines want something to index. If your website doesn't have much content the search engine will not rank you as higher authority for these keywords. Also it gives other websites the opportunity to link to you. For instance if you have a blog, this can generate many links to your website. These links will allow the page rank to flow, the more links to your website the sooner it will be indexed and more often. -
SEO Friendly URLs
URLs that use query parameters to get a website like http://www.howsthe.com/blog?id=100, have nothing in the URL that describes what the website is about. On the other hand a URL similar to http://www.howsthe.com/blog/12-seo-tips-for-beginners/ gives a brief description of the content on the page.
It's important to optimize your website for keywords that match what your user base is searching for. Using URLs with less query parameters allows these keywords to be placed within the URL.
